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	<title>La Tartine Gourmande &#187; Conference</title>
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	<description>In Love with Beautiful Food</description>
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		<title>Food styling and photography conference in Boston</title>
		<link>http://www.latartinegourmande.com/2011/06/27/food-styling-photography-conference-boston/</link>
		<comments>http://www.latartinegourmande.com/2011/06/27/food-styling-photography-conference-boston/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 16:50:43 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food Photography]]></category>
		<category><![CDATA[Food Styling]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/?p=18996</guid>
		<description><![CDATA[&#8220;I cannot believe it&#8217;s s been already four years since the first Food styling and photography event,&#8221; I told Lara who was sitting next to me. We agreed. It seems like yesterday. Although we know a lot has happened between now and then. She and I were lucky to attend all three conferences organized at [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2011/06/ED0C5708.jpg" alt="gluten free strawberry clafoutis" /></p>
<p>&#8220;<em>I cannot believe it&#8217;s s been already four years since the first Food styling and photography event,</em>&#8221; I told <a href="http://www.laraferroni.com/category/cookandeat/">Lara</a> who was sitting next to me. We agreed. It seems like yesterday. Although we know a lot has happened between now and then. She and I were lucky to attend all three conferences organized at Boston University so far. </p>
<p>Last year, I was petrified to <a href="http://www.latartinegourmande.com/2009/03/28/food-styling-photography-conference-boston-june-2009/">speak</a> at the conference. </p>
<p>This year, Lara is presenting a session entitled &#8220;<a href="http://www.bu.edu/foodandwine/photography/schedule.html">The secret behind effective photos for food blogs</a> &#8220;. <a href="http://whiteonricecouple.com/">Diane and Todd</a> are going to speak about Video and multimedia for blogging and clients. It was lovely to meet them and <a href="http://www.pennydelossantos.com/">Penny</a> even if it was brief.</p>
<p>The <strong>highlights</strong>?</p>
<p>Meeting old and new faces. </p>
<p>Being <strong>inspired</strong> by <strong>talented</strong> <a href="http://www.latartinegourmande.com/2007/11/15/jeff-kauck-photography-chicago/">people</a> like <a href="http://www.jeffkauckphotography.com/">Jeff Kauck</a> and <a href="http://www.limelightmanagement.com/food_and_drink/clare_ferguson/index.htm">Clare Ferguson</a>. </p>
<p>Chatting with <strong>professionals</strong> that have the same passion for food styling and photography. </p>
<p>Enjoying shaking hands and hugging <strong>silent readers from all around the world</strong> that were <em>oh</em> so nice to say hello.</p>
<p><em> Merci! </em>You really made it special for me. </p>
<p>Events like this one add an important human touch to a large virtual world.</p>



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		<title>Spring feel &#8212; Un air de printemps</title>
		<link>http://www.latartinegourmande.com/2010/04/11/spring-feel-printemps/</link>
		<comments>http://www.latartinegourmande.com/2010/04/11/spring-feel-printemps/#comments</comments>
		<pubDate>Sun, 11 Apr 2010 19:15:24 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Food Photography]]></category>
		<category><![CDATA[Food Styling]]></category>
		<category><![CDATA[Life and Us]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/?p=13647</guid>
		<description><![CDATA[The transition into beautiful Spring, with its blooming trees, happened while we were away. As we were driving back the airport, I could not help but notice pretty tiny pink and white flowers cheering up the streets. The display is the same every year, but it&#8217;s invariably as pretty. And I am always feverishly waiting [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2010/04/ED0C1329.jpg" alt="" /></p>
<p>The transition into beautiful <strong>Spring</strong>, with its blooming trees, happened while <a href="http://www.latartinegourmande.com/2010/04/06/lazy-days-tortola/">we were away</a>. As we were driving back the airport, I could not help but notice pretty tiny pink and white flowers cheering up the streets. The display is the <a href="http://www.latartinegourmande.com/2009/04/25/buds-boston/">same every year</a>, but it&#8217;s invariably as pretty. And I am always feverishly waiting for it to happen.</p>
<p>This week flew by and as came Saturday, I realized that I hadn&#8217;t done much beside trying to catch up. I didn&#8217;t spend much time taking pictures either, but the few I took, I wanted to share, especially because they had Lulu in middle. It was such a joy to see her run in the park. Last year, she had barely any idea that all this beauty was there. </p>
<p>But now she can enjoy.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2010/04/ED0C13761.jpg" alt="" /></p>
<p>In the meantime, while I get back onto my feet, I have a few pieces of information for you, if you allow.</p>
<p></br></p>
<ul>
First, I am excited to have been asked to do a <strong>photographic job</strong> for <a href="http://www.bostonmagazine.com/index.html">Boston Magazine</a>. The photograph, an <strong>Egg Benedict</strong> dish shot on site in a restaurant, is printed in the <strong>April 2010 issue</strong>. </p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2010/04/BM.jpg" alt="Boston Magazine April issue" /></p>
<p>	Then, I will be speaking at the <strong><a href="http://www.foodbloggerconnect.com/">Food Blogger Connect</a> Conference in London</strong> in <strong>June</strong> of this year. Thanks so much <a href="http://saffronandblueberry.blogspot.com/">Hilda</a> for having extended this invitation to me. Along with <a href="http://whatsforlunchhoney.blogspot.com/">Meeta</a> and <a href="http://www.mowielicious.com/">Mowie</a> I will be talking about <strong>food photography and styling</strong>. Check more <a href="http://saffronandblueberry.blogspot.com/2010/03/join-us-at-food-blogger-connect-2010.html">details</a> as described by Hilda. Of course, any recommendations on what to do and see in London while I am there, please feel free to let me know. It will be the first time I take the train between Paris and London, so I am really looking forward to that too.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2010/04/ED0C13321.jpg" alt="" /></p>
<p>I&#8217;m also honored to have received the <strong>award</strong> for <strong>Best Special Interest Blog</strong> held by <a href="http://www.saveur.com/">Saveur Magazine</a>, in their <strong>1st Annual Food Blog Awards</strong>. Many thanks to all of you who have voted for my blog. See the list of all the winners <a href="http://www.saveur.com/article/Kitchen/SAVEURs-1st-Annual-Food-Blog-Awards-The-Winners">here</a>. <em>Merci !</em></p>
</ul>
<p><em>Voilà</em>&#8230;this is my weekend news. </p>
<p>And when I am back from enjoying the gorgeous weather we are having at the moment&#8211;better do it as long as it lasts&#8211;I will have more recipes. That&#8217;s coming soon! </p>



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		<title>Food Styling and Photography Conference in Boston, June 2009</title>
		<link>http://www.latartinegourmande.com/2009/03/28/food-styling-photography-conference-boston-june-2009/</link>
		<comments>http://www.latartinegourmande.com/2009/03/28/food-styling-photography-conference-boston-june-2009/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 13:54:08 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food Photography]]></category>
		<category><![CDATA[Food Styling]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/?p=8950</guid>
		<description><![CDATA[You are not going to be mad, are you? I mean, I am not coming to talk about soup or dessert, two things I actually love to prepare. But instead, let me tell you about a special event you might like. It is still very tasty, I promise. Do you remember two years ago, when [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2009/03/3327448678_e8edd22000_o.jpg" alt="boston university food styling photography conference" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2009/03/3114716674_33feba7eca_o.jpg" alt="boston university food styling photography conference" /></p>
<p>You are not going to be mad, are you? I mean, I am not coming to talk about <strong>soup</strong> or <strong>dessert</strong>, two things I actually love to prepare. But instead, let me tell you about a special event you might like. It is still very tasty, I promise.</p>
<p>Do you remember two years ago, when I was lucky to attend the <a href="http://www.latartinegourmande.com/2007/06/09/styling-and-photographing-food-as-professions-profession-styliste-et-photographe-culinaires/">International Food Styling and Photography Conference in Boston</a>? It was so much fun &#8212; creative and rich in information. I remember how shy it felt for me to be there, amongst all the professional stylists and photographers &#8212; and how I felt so glad that <a href="http://cookandeat.com/"> my friend L. </a>attended with me! I remember keeping my eyes and ears wide open in order to grab as much information as I could.  </p>
<p>And I did.</p>
<p>They had already talked about another conference back then. </p>
<p>&#8220;<em>In two years,</em>&#8221; <a href="http://www.foodesigns.com/index.php/Upcoming-Events/Private-Customized-Food-Styling-Workshops.html">Lisa</a> had told me when I asked. Deep inside, I was already looking forward to 2009. </p>
<p>Then, of course, I was also far from imagining that 2009 would bring me two other wonderful events: a <a href="http://www.latartinegourmande.com/2009/01/22/berry-pavlova/">beautiful baby daughter</a> and a <a href="http://www.latartinegourmande.com/2009/01/29/the-cookbook-le-livre-de-cuisine/">cookbook deal</a>. Needless to say that <em>je n&#8217;ai pas le temps de m&#8217;ennuyer</em>, as we say in French. (I do not have time to get bored!)</p>
<p>But here it is. Two years later, the conference is about to take place again for the second time in Boston.</p>
<p>Exciting!</p>
<p>What I was far from imagining though is that I would be speaking this time. Another new reason for me to feel shy and nervous. </p>
<p>Seriously!</p>
<p>I will be part of a general discussion:</p>
<div class="bkrecette">
<p><center><strong>Best of the Biz</strong></center></p>
<p>With Eugene Mopsik, Ilise Benun, Tim Foley, and Beatrice Peltre</p>
<p>Calling all solopreuners and creative types: what&#8217;s the buzz? There are always new issues facing our commercial industry, new technologies, and new ways to market and connect with colleagues and potential clients. Hear the very latest from the executive director of the American Society of Media Photographers, an innovative marketing guru for creative professionals, a creative agency principal, and a food photography blogging star. What do you need to know about protecting your image copyright and usage? Should you be &#8220;linked in&#8221; or spending time everyday networking via your website? There will be plenty of time to take your questions or hear your stories about business concerns.</p>
</div>
<p>You can find the detailed program by <a href="http://www.bu.edu/foodandwine/conference/schedule.html">following this link</a>, and if you are interested in joining, check the full details <a href="http://www.bu.edu/foodandwine/conference/index.html">here</a>. </p>
<p>Fun, <em>non?</em></p>



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		<title>Food Fanatics Styling in Hollywood &#8212; Stylisme culinaire à Hollywood</title>
		<link>http://www.latartinegourmande.com/2007/11/02/food-fanatics-hollywood/</link>
		<comments>http://www.latartinegourmande.com/2007/11/02/food-fanatics-hollywood/#comments</comments>
		<pubDate>Fri, 02 Nov 2007 14:18:56 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Food Photography]]></category>
		<category><![CDATA[Food Styling]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/2007/11/02/food-fanatics-hollywood/</guid>
		<description><![CDATA[Class Projects What happens when you put sixteen women, a few men and a Peanut dog in a photography studio in L.A. for a 3-day class? You are intrigued and curious at first when you arrive, you start the class somewhat shy, but by the end of the three days, you are feeling so at [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food.jpg" alt="food fanatics styling LA" />
<div class="photolabel"><em>Class Projects</em></div>
<p>What happens when you put sixteen women, a few men and a <em>Peanut </em>dog in a photography studio in L.A. for a 3-day class? You are intrigued and curious at first when you arrive, you start the class somewhat shy, but by the end of the three days, you are feeling so at ease that you actually ask whether there is a spare bed somewhere in the studio for you to crash on. You are not too fussy, anything will do. Because you have so much fun that you wished you could stay a little longer.</p>
<p>This is what I was lucky to experience this past weekend in Los Angeles, when I attended a <strong>three-day food styling workshop</strong> at <a href="http://www.foodfanatics.net/">Food Fanatics</a> with <strong>Denise Vivaldo</strong> and <strong>Cindie Flannigan</strong>. We talked and laughed &#8212; you know, the kind of laughter that really comes from down your guts &#8212; we listened to amazing food styling stories they shared with us, we dug in and styled food; in a few words, we learned a ton. I had never been in Hollywood or even L.A. before beside flying through the city a few times on my way to Australia and New Zealand, so I had everything to discover. But can you really see this massive American city in three days? So you wish again that you could have stayed somewhat longer, especially after you meet such a bunch of nice people, including wonderful <a href="http://mattbites.com/">Matt</a> and Adam, who both came to visit for a few hours, and Karine from <a href="http://le-carrefour.com/">Le Carrefour</a>, whom I knew through her lovely blog and was delighted to find at the workshop. The world is getting smaller!</p>
<p>Let&#8217;s start with the beginning, shall we?</p>
<p><center>Smile!</center></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/taking-pics.jpg" alt="food styling fanatics workshop" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics-group.jpg" alt="food fanatics styling LA" />
<div class="photolabel"><em>The happy bunch</em></div>
<p>I do not remember the last time I attended a class that captivated my attention as much. Our group was composed of really fabulous people. Our hosts, Denise and Cindie, are two special women who have so much energy that I seriously wonder what they eat for breakfast every morning; the students, fourteen of us coming from all parts of the world, from Korea, Singapore, Taiwan, Canada, Costa Rica, to the United States, all coming from different backgrounds, <em>wannabe</em> professional photographer, personal chef, caterer, graphic designer, event stylist and food bloggers; and <a href="http://www.victorboghossian.com/">Victor Boghossian</a>, a talented and friendly photographer: together, we formed a happy bunch. We had come to the studio to work with Denise and Cindie with the same purpose: learn about the <strong>tricks of the trade</strong> of the <strong>food stylist</strong> profession. Amazingly interesting!</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics6.jpg" alt="food fanatics styling LA" /></p>
<div class="photolabel"><em>Karine and Jaz; Food Fanatics Studio in Hollywood; Sabrina and Sylvia; Valerie and Peanut</em></div>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics1.jpg" alt="food styling fanatics workshop" /></p>
<p>The first day was devoted to speaking about logistics. Denise started by showing us what a typical food stylist kit looks like &#8212; think one or several plumber-looking bags full of <strong>stuff</strong>, <em>des trucs et des machins</em> &#8212; making us realize that a food stylist really has to be <em>a jack of all trades</em>. Food styling is not an easy job: it requires patience, precision and focus. You are not convinved? I was when I saw Denise pull a magnifying glass out of her kit. What a clever tool to have!</p>
<p>Imagine hours spent to perfect that unique plate of rice or noddles that a client has asked for, making sure that not a single detail is going to be left out. Is the shape of the garnish herb on top straight? Does it look fresh enough? What about the background used against the food, does it distract the eye from focusing on the food? Balancing the picture is obviously key; using the right amount of props essential. In fact, as a general rule, making it simple can become even more challenging. &#8220;<em>What are you trying to sell?</em>&#8221; is the question to keep in mind while styling any food project.</p>
<p>We also learned about the <strong>business </strong>side of the profession, and received precious information about <strong>pricing</strong>, <strong>insurance</strong>, <strong>taxes</strong>, how to build a <strong>portfolio</strong>, how to get <strong>clients</strong> and mainly, how to keep them happy. A food stylist is going to work with a photographer to make the food look beautiful; he or she will offer suggestions according to his or her sensibility but in the end, both the art director and the client will be the ones to decide. <em>Normal, c&#8217;est le client qui paie !</em> As Denise and Cindie pointed out, there are a lot of good jobs but there are also a lot of bad ones. There are those that have a very small budget, and those with bad products. Some jobs pay well while others pay little. And for some jobs, you can have a fully-equipped kitchen, when for others, there is not even a sink or a stove. In short, you as the stylist need to make sure that you receive as much information about a job from the client beforehand. <em>C&#8217;est vital !</em> The more prepared you are, the better off you will be.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics5.jpg" alt="food styling fanatics LA" />
<div class="photolabel"><em>Jaz prepping the herbs; Cindie</em></div>
<p>During the workshop, we received the opportunity to practice on building an image for our portfolio. We were divided into five groups, and each group was assigned a project to work on. Our task was to style the food we chose, and work with the photographer to produce a food image.  Could you guess which one my group worked at?</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/beakarinecomp.jpg" alt="" />
<div class="photolabel"><em>I am caught by Karine; photo courtesy of Karine from <a href="http://www.le-carrefour.com/">Le carrefour</a></em></div>
<p>&#8220;<em>Is this the hero?</em>&#8221; Victor asked with a cunning smile when he saw us bring the first plate to our shooting set. &#8220;<em>No, not yet,</em>&#8221; I responded. &#8220;<em>We are preparing it.</em>&#8221;</p>
<p>You see, every single time you prepare a dish to be shot, you are going to have <em>one preparation dish</em>, and a final one, called &#8220;<strong>the hero</strong>&#8220;. It has to be a winner, hasn&#8217;t it?</p>
<p>Shooting <strong>tethered </strong>(that is with the camera directly connected to a computer screen) is a great advantage since you receive immediate feedback because you are able to see every picture detail right away, and can decide whether you are happy with it.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics8.jpg" alt="food styling fanatics LA" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics2.jpg" alt="food styling fanatics workshop" />
<div class="photolabel"><em>Denise; Ellen working on cornish hens</em></div>
<p>We learned how to use a blow torch, how to keep herbs fresh and crisp*, how to prepare and pamper a chicken to make it camera-ready &#8212; a food stylist&#8217;s holy trinity is Pam, Kitchen Bouquet and water &#8212; or how to plate rice or noodles (wet paper towels stuck under help to give shape). Since most food shoots last for hours, the food will almost always not be consumed. Would you really want to eat lobster that has been sitting on a table for two hours under bright spot lights or eat a chicken that has been painted with Kitchen Bouquet and is hardly cooked? A food stylist will be much better off if he or she understands the mechanics about food very well. Having a culinary background helps tremendously, but is not necessarily essential.</p>
<p><em>* Put the fresh herbs in iced water, then wrap them in a wet paper towel. Place them in the fridge until ready to use.</em></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics4.jpg" alt="food fanatics styling LA" />
<div class="photolabel"><em>Cindie overlooking a project on drinks</em></div>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/food-fanatics3.jpg" alt="food styling fanatics LA" />
<div class="photolabel"><em>Our Salmon Project</em></div>
<p>I loved working on our project. With the help of Jaz and Karine, my two adorable teammates, we prepared the concept of our image the day before we shot with Victor. What props would we use? What spacing would we have between the food and props? Would we use one or two plates? What kind of depth of field would we want? What type of mood would we give to the picture? Answering each one of these questions helped us choose the colors, size of plate and arrangement of the photo. We wanted a minimalist, simple and clean image. Then, with the talent of Victor, the magic tricks he played with the lights and his fancy <a href="http://www.hasselblad.com/">Hasselblad</a> camera (hear, jealousy here), we produced a picture together. <em>Et voilà !</em> </p>
<p>What do you think, do you think that we managed?</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/10/our-pic.jpg" alt="" /></p>
<p>Three days passed quickly and I learned plenty. I left with the memory of many faces and people that I wish to meet again. I was sad to leave them &#8212; and my friends <a href="http://www.betaversion.org/~stefano/">S.</a> and J. who had to cope with me while I stayed at their cute house &#8212; but then, I was happy too: in January there is two-day Master&#8217;s Food Styling Class. I do not know about you, but I am planning to be there! </p>
<p><em>PS: Tell me that I am not alone in this situation here, and I will feel better. When was the last time that you forgot to change back a setting on your camera until too late? Will you believe me if I tell you that I shot most of these pictures with a 1000 ISO?  </p>
<p>Sigh&#8230;</em></p>
<p>Check <a href="http://www.le-carrefour.com/2007/10/30/atelier-de-stylisme-culinaire-a-hollywood/">Karine</a>&#8216;s and <a href="http://www.sabrinahuangphotography.com/2007/10/food-styling-wo.html">Sabrina</a>&#8216;s stories too.</p>
<div class="bkrecette">
<center>Denise Vivaldo<br />
P.O. Box 351088,<br />
Los Angeles, California 90035<br />
phone 310-836-3520<br />
fax 310-836-3422<br />
DVivaldo@earthlink.net<br />
</center>
</div>



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		<title>Food Styling and Photography at BlogHer &#8212; Stylisme et photographie culinaires à Blogher</title>
		<link>http://www.latartinegourmande.com/2007/07/30/food-styling-and-photography-at-blogher-stylisme-et-photographie-culinaires-a-blogher/</link>
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		<pubDate>Mon, 30 Jul 2007 21:23:58 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Appetizers]]></category>
		<category><![CDATA[Bread]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[French Inspired]]></category>

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		<description><![CDATA[Navy Pier and Lake Michigan Sun-Dried Tomato and Parsnip Muffins On Friday morning, I woke up at 7 am, had breakfast and got dressed, ready for an exciting day. My sister-in-law lives in a condo on the 34th floor of a tall building downtown Chicago, close to Division Street. This is where I stayed for [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/city.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/chicago.jpg" alt="" />
<div class="photolabel"><em>Navy Pier and Lake Michigan</em></div>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/muffins-top1.jpg" alt="parsnip muffin sun-dried tomato tartine gourmande" />
<div class="photolabel"><em>Sun-Dried Tomato and Parsnip Muffins</em></div>
<p>On Friday morning, I woke up at 7 am, had breakfast and got dressed, ready for an exciting day. My sister-in-law lives in a condo on the 34th floor of a tall building downtown Chicago, close to Division Street. This is where I stayed for a few days this past weekend. It is quite a convenient location, I must say, offering magnificent views of the city, a lovely outdoors pool on the 8th floor where I swam every day. In truth, the whole experience seemed surreal.</p>
<p>&#8220;<em>Walk to the lake, turn right and then continue on</em>&#8221; she told me when I asked her the best way to reach Navy Pier, where the <a href="http://blogher.org/node/19454">Blogher conference</a> was held. &#8220;<em>It is only one mile and a half.</em>&#8221;</p>
<p>So I did. </p>
<p>It was only a few blocks before I reached the lake and when I arrived, I realized that I had forgotten how pretty it is, and how pleasant it is to walk along its white-sanded beach early in the morning. Lake Michigan is massive, like an ocean. Looking at it, you forget that you are still in a big city like Chicago. <em>Un vrai poumon</em>, a breath of fresh air next to miles of concrete. I really enjoy visiting this Midwest city, the &#8220;windy city&#8221; as it is referred to, perhaps also because this is the first place I lived close to when I moved to the States. </p>
<p>The conference is now over, and I&#8217;ve just returned to Boston. Can I really summarize the weekend? </p>
<p>It went fast and was full of great moments. From meeting <strong>food bloggers</strong> in person, finally being able to put a face on a name or hear a real voice instead of imagine it through words &#8212; my friend <a href="http://www.cookandeat.com/">Lara</a> of course and <a href="http://www.elise.com/recipes/">Elise</a> whom I knew already and was delighted to see again, new people like <a href="http://pinchmysalt.com/ ">Nicole</a>, <a href="http://kalynskitchen.blogspot.com/">Kalyn</a>, <a href="http://kitchen-parade.blogspot.com/ ">Alanna</a>, <a href="http://cardamomaddict.blogspot.com/">Jasmine</a>, <a href="http://www.onehotstove.blogspot.com/">Nupur</a>, <a href="http://www.glutenguide.blogspot.com">Catherine</a>, <a href="http://littlespatula.blogspot.com/ ">Katie</a>, <a href="http://onceuponafeast.blogspot.com/">Ruth</a>, <a href="http://www.fatfreevegan.com/">Susan</a>, <a href="http://www.probonobaker.com">Gemma</a>, <a href="http://eggbeater.typepad.com/">Shuna</a>, <a href="http://cookthink.com/blog/">Claire</a> and more names that I am sure I am forgetting &#8212; hanging out with P.&#8217;s sister whom I rarely see, to catching up with my great friend M., an old roommate from the time when she and I lived at the <em>French House</em> in Champaign. It was a collection of many good things.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/lake.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/chicago2.jpg" alt="" />
<div class="photolabel"><em>The Beach Downtown Chicago, by Lake Michigan</em></div>
<p>On Sunday &#8212; the last day I had in Chicago before heading back &#8212; I had a few hours to wander around. The city&#8217;s wide streets were busy with people enjoying a gorgeously sunny day. At the beach, I caught a glimpse of people swimming, playing volley ball or running. Some were also sun-bathing. Again, I had to shake my head to really believe that this was all happening so close to downtown. I managed to steal a few snapshots here and there ( and was so bummed to have missed a lovely farmer&#8217;s market on the Saturday, just one block away from my sister-in-law&#8217;s condo. The only day I did not bring my camera with me!)</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/city2.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/horse.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/city3.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/chicago3.jpg" alt="" /></p>
<p>Both Lara and I were nervous before our <strong>food photography</strong> presentation. But it went well (from our point of view) and we hope, of course, that it met the attendees&#8217; expectations. Within only one hour, there were so many things we wished we could have said and shared. There is so much to say about <strong>food styling</strong> and<strong> food photography</strong>. Hopefully, there will be other times. Thank you for attending!</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/conf.jpg" alt="" />
<div class="photolabel"><em>Lara and I at the Blogher Conference<br />
Photo courtesy of Elizabeth Lynch, whom I was delighted to meet</em></div>
<p>While Lara discussed some technical aspects of <strong>food photography</strong>, <strong>white balance</strong>, <strong>aperture</strong> and <strong>depth of field</strong>, talking about the differences between manual and automatic <strong>focus</strong>, shooting with or without flash, and <a href="http://photoshoponline.tv/">Jan</a> gave useful Photoshop tips, I focused more on the prep steps involved before a food shoot, giving <strong>tips</strong> that I learned along about <strong>food styling</strong>. Because to me, no matter how advanced a camera is, or how technically skilled a photographer is, without a good composition, a food image can be disappointing. </p>
<p>How to compose an image is obviously something that varies from one person to another, according to our <strong>sensibility</strong>. We all have a different style and opinion of what looks good. <em>For me?</em> It is intimately tied to my strong attachment to <strong>Visual Arts</strong>. With slides supporting my presentation, I tried to give ideas on the <em>how-to</em> to make what I consider a <strong>well-balanced food photograph</strong>.</p>
<p>In my food pictures, I typically want to create a <strong>story</strong> and produce an <strong>emotion</strong>. Here are some of the things that I tried to convey and share, from my personal experience:</p>
<div class="bkrecette">
<div class="recipeTitle">Tips on Food Styling</div>
<ul>
<li>Always ask yourself, what the food you are shooting means to you. Is it <strong>rustic</strong>, <strong>elegant</strong>, does it need to be eaten in the dish, on a plate, outside or inside?</li>
<li> Look for <strong>colors</strong> that enhance the food. Perhaps the same color for the food and background, or matching colors.</li>
<li>
Use <strong> repetitive shapes</strong>, <strong>geometry</strong> and <strong>symmetry</strong> to make pictures interesting.</li>
<li>Pay attention to balancing <strong>space</strong> between the food and props. Move objects around to play with different settings.</li>
<li>Use <strong>textured backgrounds</strong> that give more life, and vary angles to shoot and frame the picture. </li>
<li>Do not always shoot from the same angle. Overhead shots, front or side.</li>
<li>Always shoot larger than the end result. Remember you can always crop the pictures like you prefer in post.</li>
<li>Be playful with the food and showcase the beauty found in <strong>raw</strong> ingredients. Observe the natural shapes and forms in food.</li>
<li>You do not need to show everything either. Suggestive cropping can really have a more powerful effect.</li>
<p> I am sure that I am forgetting things. As a matter of fact, you can find plenty of information on our session <a href="http://www.happykatie.com/dailies/2007/07/food-porn-at-bl.html">here</a> and <a href="http://www.stylefool.com/index.php?blog=2&#038;p=47&#038;more=1&#038;c=1&#038;tb=1&#038;pb=1#more47">there</a>. Thank you for such a nice summary of our presentation.</ul>
</div>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/muffins-duo.jpg" alt="parsnip muffin sun-dried tomato tartine gourmande" /></p>
<p>And so the recipe in this post will come as an example to try to explain my choices in deciding to style these <strong>savory muffins</strong>. </p>
<div class="bkrecette">
<ul>
<li><em>Why did I show the molds in which the muffins had been cooked? </em><br />
To create the story from beginning to end. I did not clean the molds on purpose. I spent time arranging the pile in the background until I was happy with its looks.</li>
<li>
<em>Why did I use a narrow depth of field?</em><br />
Because the most important thing is the muffins, and so using a selective focus is what I was after.</li>
<li>
 <em>Why did I show a muffin half-eaten?</em><br />
To make the reader and viewer participate. It could be as if you were eating the muffin too. Showing from top with an overhead shot also helped with the story I wanted to convey. Notice that I cropped to show only parts of the muffins. And I organized them in a horizontal line. </li>
<li>
<em>Why the basil and tomato on top of the muffin?</em> To suggest the flavors of the muffin (you would not use a fresh herb that is not used in the recipe).
</li>
<li><em>Why a geometrical pattern for the background? </em><br />
To repeat the round shape of the muffins. </li>
</ul>
</div>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/ingredients.jpg" alt="" /></p>
<p>I discovered <strong>savory muffins</strong> while living in New Zealand, in the many cafés found everywhere in Wellington. I will always remember the first one I ate. What a great discovery it was. Since then, I have enjoyed experimenting with different flavors and ingredients. </p>
<p>I am suggesting here a vegetarian version using <strong>parsnip</strong> &#8212; a too often forgotten vegetable, yet so tasty &#8212; <strong>sun-dried tomatoes</strong>, <strong>chestnut flour</strong> and <strong>basil</strong>. </p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/muffins1.jpg" alt="parsnip muffin sun-dried tomato tartine gourmande" /></p>
<p>Easy to make, great for a party when cut in finger food bites, these muffins also accompany well any type of soups or salads, and make a treat at brunch. When I brought them as an <em>amuse-bouche </em>at our friend R.&#8217;s house, they did not last for a long time. I took  it as a compliment. </p>
<p>These muffins would also have been perfect as travel food. Airport food, I have said before, is not my best friend, especially this time when, on my way to Chicago, I was stuck for a few hours at the airport after my flight had been canceled. I hope to remember next year. </p>
<p>The Blogher conference was great. A big thank you to all the Blogher organizers and attendees. It was an honor to attend and speak.</p>
<div class="bkrecette">
<div class="recipeTitle">Sun-Dried Tomato and Parsnip Muffins</div>
<p><center><em>(For 6 muffins)</em></center></p>
<p><em>You need:<br />
</em></p>
<ul>
<li>1 cup all-purpose flour</li>
<li>1/3 cup chestnut flour</li>
<li>1 Tbsp baking powder</li>
<li>3 large eggs</li>
<li>2 parsnip, peeled and grated</li>
<li>2 oz Sainte Maure, or fresh goat cheese</li>
<li>7 to 8 sun-dried tomatoes in oil, diced</li>
<li>1/2 cup minus 1 Tbsp whole milk</li>
<li>1/2 cup minus 1 Tbsp hazelnut oil</li>
<li>1/4 tsp ground cumin</li>
<li>1 Tbsp nigella seeds (optional)</li>
<li>2 Tbsp basil, chopped</li>
<li>Salt and pepper</li>
</ul>
<p><em>Steps:</em></p>
<ul>
<li>Preheat your oven at 350 F. </li>
<li>In a large bowl, mix the eggs with the milk and oil.</li>
<li>Add the cumin, salt and pepper.</li>
<li>Add the flour, baking powder and mix to have a smooth batter.</li>
<li>Add the parnsips, cheese, basil, sun-dried tomatoes and nigella seeds.</li>
<li>Butter 6 muffins molds and coat with flour. Remove excess.</li>
<li>Divide the batter between the molds and cook for 30 min, or until the blade of a knife inserted comes out dry. Remove and let cool on rack.</li>
</ul>
</div>
<div class="recipeTitle">Le coin français</div>
<div class="bkrecette">
<div class="recipeTitle">Muffins aux tomates séchées et panais</div>
<p><center><em>(Pour 6 muffins)</em></center></p>
<p><em>Ingrédients :<br />
</em></p>
<ul>
<li>150 g de farine T 45</li>
<li>50 g de farine de châtaigne</li>
<li>1 càs de levure chimique (1 sachet)</li>
<li>3 gros oeufs</li>
<li>2 panais, pelés et râpés</li>
<li>60 g de Sainte Maure</li>
<li>7 à 8 tomates séchées à l&#8217;huile, coupées en petits dés</li>
<li>10 cl de lait entier</li>
<li>10 cl d&#8217;huile de noisette</li>
<li>1/4 càc de cumin en poudre</li>
<li>1 càs de graines de nigelle (facultatif)</li>
<li>2 càs de basilic ciselé</li>
<li>Sel et poivre</li>
</ul>
<p><em>Étapes :</em></p>
<ul>
<li>Préchauffez votre four à 180 C. </li>
<li>Dans une jatte, mélangez les oeufs avec le lait et l&#8217;huile.</li>
<li>Ajoutez le cumin, du sel et du poivre.</li>
<li>Ajoutez la farine et la levure chimique et mélangez bien sans faire de grumeaux.</li>
<li>Ajoutez les panais rapés, le fromage, le basilic, les tomates séchées ainsi que les graines de nigelle.</li>
<li>Beurrez 6 petits moules à muffin et farinez-les. Enlevez l&#8217;excédent de farine en tapotant.</li>
<li>Divisez la pâte entre les moules et enfournez pendant 30 min, ou jusqu&#8217;à ce que la pointe d&#8217;un couteau inserée ressorte sèche des muffins.</li>
</ul>
</div>
<p>Technorati Tags: <a href="http://technorati.com/tag/Food+Styling" rel="tag">Food Styling</a>, <a href="http://technorati.com/tag/Tartine+Gourmande" rel="tag">La Tartine Gourmande</a>, <a href="http://technorati.com/tag/Food+Photography" rel="tag">Food Photography</a>, <a href="http://technorati.com/tag/Chicago" rel="tag">Chicago</a>, <a href="http://technorati.com/tag/Blogher+2007" rel="tag">Blogher 2007</a>, <a href="http://technorati.com/tag/Savory+Muffins" rel="tag">Savory Muffins</a>, <a href="http://technorati.com/tag/Nigella+Seeds" rel="tag">Nigella Seeds</a>, <a href="http://technorati.com/tag/Parsnip" rel="tag">Parsnip</a></p>



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		<title>Chicago, Food Photography and BlogHer &#8212; Chicago, photographie culinaire et BlogHer</title>
		<link>http://www.latartinegourmande.com/2007/07/25/chicago-food-photography-and-blogher-chicago-photographie-culinaire-et-blogher/</link>
		<comments>http://www.latartinegourmande.com/2007/07/25/chicago-food-photography-and-blogher-chicago-photographie-culinaire-et-blogher/#comments</comments>
		<pubDate>Wed, 25 Jul 2007 22:45:30 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food Styling]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/2007/07/25/chicago-food-photography-and-blogher-chicago-photographie-culinaire-et-blogher/</guid>
		<description><![CDATA[Peaches and Berries cooked in Lemon balm syrup Not much time to blog over the coming days. Bear with me. I am off tomorrow to the BlogHer conference held in Chicago where I am honored to speak about Food Photography with my talented friend Lara from Cook and Eat, and Photoshop expert Jan Kabili. We [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/07/peach.jpg" alt="" />
<div class="photolabel"><em>Peaches and Berries cooked in Lemon balm syrup</em></div>
<p>Not much time to blog over the coming days. Bear with me. I am off tomorrow to the <a href="http://blogher.org/node/19454">BlogHer conference</a> held in Chicago where I am honored to speak about <strong>Food Photography</strong> with my talented friend Lara from <a href="http://cookandeat.com/">Cook and Eat</a>, and Photoshop expert <a href="http://photoshoponline.tv/">Jan Kabili</a>. We will <em>try </em>to explain how to make pictures like above (was quite yummy, by the way!) I am a little nervous, to tell the truth as I am not so used to speaking in conferences. Well, it is my first presentation at a conference, ah! There needs to be a first time. If you are around, make sure to come and say hello. Our session takes place on Saturday, July 28th.</p>
<p><em>A bientôt !</em></p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Food+Styling" rel="tag">Food Styling</a>, <a href="http://technorati.com/tag/Tartine+Gourmande" rel="tag">La Tartine Gourmande</a>, <a href="http://technorati.com/tag/food+photography" rel="tag">Food Photography</a>, <a href="http://technorati.com/tag/Chicago" rel="tag">Chicago</a>, <a href="http://technorati.com/tag/Blogher+2007" rel="tag">Blogher 2007</a></p>



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		<title>Styling and Photographing Food as Professions &#8212; Profession? Styliste et photographe culinaires</title>
		<link>http://www.latartinegourmande.com/2007/06/09/styling-and-photographing-food-as-professions-profession-styliste-et-photographe-culinaires/</link>
		<comments>http://www.latartinegourmande.com/2007/06/09/styling-and-photographing-food-as-professions-profession-styliste-et-photographe-culinaires/#comments</comments>
		<pubDate>Sat, 09 Jun 2007 13:44:39 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food Styling]]></category>

		<guid isPermaLink="false">http://www.latartinegourmande.com/2007/06/09/styling-and-photographing-food-as-professions-profession-styliste-et-photographe-culinaires/</guid>
		<description><![CDATA[The art of bringing food styling and food photography into the life of a food blogger is challenging. Seriously! We all know this, don&#8217;t we? Every single time we want to share a recipe with the world out there, we do it. Of course, we are not equal in front of the task, and depending [...]]]></description>
			<content:encoded><![CDATA[<p><xxximg src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/tart-colors.jpg" alt="food styling photography stylist conference boston" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/tart-lead.jpg" alt="food styling photography stylist conference boston" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/desserts-styled.jpg" alt="food styling photography conference boston" /></p>
<p>The art of bringing <strong>food styling</strong> and <strong>food photography</strong> into the life of a <strong>food blogger</strong> is challenging. Seriously! We all know this, don&#8217;t we? Every single time we want to share a recipe with the world out there, we do it. Of course, we are not equal in front of the task, and depending on factors such as patience, desire, talent and time, not even to mention camera equipment, the results vary. Our photos are sometimes wonderful &#8212; sometimes happy accidents too, thank god &#8212; but they can also be a pure catastrophe. But as P. always likes to remind me of whenever I feel frustrated, wishing to give up, the importance is to have fun. And, how much fun it is to style and photograph food. Not quite that simple, as I have seen at the <a href="http://www.bu.edu/foodandwine/seminars/photography/index.html">International Food Styling and Photography Conference</a> I was lucky to attend last weekend, but so rewarding in the end.</p>
<p>In fact, I must admit that unconsciously, I always knew that I liked food styling and photography. I would not have so many food magazine subscriptions otherwise! It became however more obvious when I started my food blog about sixteen months ago (oh yes, I counted the months). As I have strolled along, self-teaching and learning, reading, bookmarking, testing, cooking as I had not before, what a fantastic education it was to meet so many people whose profession is to be a <strong>food stylist </strong>or <strong>food photographer</strong>. There were so many of them! About two hundred people attended the conference, making an international crowd of us as I met people from Mexico, Greece, Venezuela, New Zealand, England, South Africa and Australia, to name a few countries. When we finished the last session by early afternoon on Monday, my head was spinning with fresh ideas and lessons newly learned, and I felt eager to try as soon as possible to apply them in my kitchen and space.</p>
<p>&#8220;<em>Which one do you like more? Styling food or Photographing Food?</em>&#8221; </p>
<p>&#8220;<em>Do I have to choose?</em>&#8221;</p>
<p>Maybe yes! Because here is a fact. Rare are the times when one person is both. Not that this is impossible &#8212; and I do not want to have to think I need to choose &#8212; but the reality is that when jobs are big, the work is just overwhelming too large for only one person. Plus, each profession definitely requires a totally different set of skills. A photographer might have no clue about cooking, whereas a food stylist obviously has to. Most of a time, a whole team is needed to work on a food photo shoot. The team usually comprises a <strong>prop stylist</strong> (but not always as we heard Caroline and Linda, <a href="http://www.gustostyling.com.au/">two </a>amazingly talented Australian food stylists, add), a <strong>food stylist</strong>, a <strong>food photographer</strong> and an <strong>art director</strong>, with <strong>assistants </strong> sometimes too. And, as stated by Neil Martin, a designer and art director working at <a href="http://www.hhcc.com/">Hill Holliday</a> in Boston, because everyone plays a specific role in the success of the photo shoot, he or she should stick to their respective job to avoid a huge cacophony.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/05/verrine-rose-compo.jpg" alt="food styling photography conference boston" /></p>
<p><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
We heard inspiring presentations. We discussed the current <strong>new trends</strong> in <strong>food styling</strong>, we met <a href="http://terishootsfood.com/">Teri</a>, a gifted and funny food photographer working in an <a href="http://terishootsfood.com/index2.html">amazing studio in Cincinnati</a> (both Lara and I thought to ask him when we could move in, especially after we saw <a href="http://terishootsfood.com/thespace.html">the walls of props in his studio</a>), we were entertained by a fabulous funny presentation by the <a href="http://www.epicurious.com/gourmet/">Gourmet magazine team</a> represented by food stylists and editors <em>Maggie Ruggiero</em>, <em>Ruth Cousineau</em>, <em>Paul Grimes</em> and staff photographer <em>Romulo A. Yanes</em> &#8212; and they really made me wished I worked there &#8212; we had our breath taken away when admiring the beautiful food imagery brought to us by talented Australian food stylists <em>Linda Brushfield</em> and <em>Caroline Westmore</em>, and American female food photographers <a href="http://www.francinezaslow.com/">Francine Zaslow</a>, <a href="http://www.maslov.com/photographers/jones/">Deborah Jones</a> (she is the skilled photographer who worked on <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FFrench-Laundry-Cookbook-Thomas-Keller%2Fdp%2F1579651267%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1181408330%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">The French Laundry</a> and <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FHappy-Kitchen-Craft-Cooking-Eating%2Fdp%2F1579652999%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1181408256%26sr%3D8-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Happy in the Kitchen</a> Cookbooks which I have copies of) and <a href="http://www.bethgalton.com/"> Beth Galton</a> (with whom I was so happy to have lunch with), and we were given an educational insight of <em>Molecular Gastronomy</em> by inspiring Harold Mc Gee, the author of <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FFood-Cooking-Science-Lore-Kitchen%2Fdp%2F0684800012%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1181408426%26sr%3D1-2&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">On Food and Cooking: The Science and Lore of the Kitchen</a>. As you can already see from this list, there was a lot of information to cover, and I did not even mention it all! I was delighted and lucky to spend a lot of time with <a href="http://stilllifewith.com/2007/06/08/boston-universitys-international-food-styling-and-photography-conference-wrap-up/">Lara</a>, meet <a href="http://nikas-culinaria.com/">Nika </a>for the first time, and be introduced to generous and friendly <a href="http://www.foodesigns.com/index.php?option=com_content&#038;task=view&#038;id=19&#038;Itemid=35">Lisa Golden Schroeder</a>, one of the organizers without whom none of this would have happened (food stylist <a href="http://www.carafoli.com/">John F. Carafoli</a> being the other major contributor to organizing the event). We (Lara, Nika and I) had a delightful lunch with a few food stylists, including <a href="http://www.debbiewahl.com/clients/wahld/nav/splashNS6.shtml">Debbie Wahl</a> and <a href="http://melaniedubberley.com/"> Melanie Dubberley </a> who showed an amusingly strong interest in <strong>food blogs</strong>. What they did not know is that we were quite shy about it. &#8220;<em>What do you do?</em> &#8221; &#8220;<em>Moi euh, food blogger.</em>&#8221; Now of course, you would expect that I would have brought back many a photo. My initial intention was to indeed. Do not ask me why but it simply did not happen. I tried at the first presentation but soon gave up as it was clearly getting in the way (so the images in this post are some of my own food pictures, styled and shot at different times). Notes, on the other hand, I have, as I had my ears and eyes all wide open. Let&#8217;s take a look, if you are interested in the journey.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/food-styling1.jpg" alt="food styling photography conference boston" /></p>
<p>The conference opened with a presentation given by a panel of international presenters, to give us an overview of what happens on the international scene. Between Mexico and Greece, to Australia, we saw the work of <em>Ignacio Urquiza</em>, a Mexican photographer, <em>Michael Athanasiou</em>, a Greek food stylist and <em>Caroline Westmore</em> and <em>Linda Brushfield</em>, two Australian food stylists. And we learned that in Greece for example, the food does not need to be natural or authentic to be shot. The advertising images that Michael showed displayed fake ice cream, and by law, this is totally fine in Greece. In Australia on the other hand, as explained by Caroline and Linda, everything has to be natural and real. I do not know about you, but I know instinctively where my preference goes to, without hesitation!</p>
<p>The second class was a<strong> Master Class in Styling Chocolate</strong> taught by <a href="http://melaniedubberley.com/"> Melanie Dubberley </a>, a food stylist that specializes in <strong>chocolate</strong>. A few basics on working with chocolate were covered, such as <strong>tempering</strong>, making <strong>ganache </strong>and creating <strong> chocolate garnishes</strong> such as cigarettes, twirls and baby curls. We learned about what utensils to use too (and where to find them), as well as making sure to work in the best temperature condition (which, in Melanie&#8217;s experience, goes around 68 to 72 F). She was challenged with it as a matter of fact as the room where the class was held was much warmer. Right there, we had the proof that it made things much more difficult.</p>
<p>I attended a few sessions where we discussed the new <strong>Food Styling Trends</strong>, between fashionable colors used and ways to compose the images. We heard the following: </p>
<div class="bkrecette">
<ul>
<li>old is new again</li>
<li>lifestyle inspiration</li>
<li>the horizontal line is back replacing the infinite background often used, created by a sweep</li>
<li>white on white initially introduced by <a href="http://www.donnahay.com.au/">Donna Hay</a> is slowly replaced by the introduction of more vibrant colors. A lot of pastels are used too.</li>
<li>less props are used, following the motto<em> Less is More</em></li>
<li>shots are tighter versus to showing the whole plate or dish, <em>food is in your face</em></li>
<li>selective focus is favored</li>
<li>simplicity and simple lighting</li>
<li>use the palette of colors thinking under the terms of complementary colors working well with each other</li>
<li>only use garnish if it is integral to the recipe and food. Too much is, again, to be avoided</li>
<li>think about matching shapes, not necessarily round on round, square on square, but one shape on top of an opposed one</li>
<li>deliciousness in its imperfection with drips, crumbs which are favored, introducing the idea that the reader is part of the scene. It is like <em>you are there</em></li>
<li>to find out about the trendy colors, browse fashion magazines</li>
<li>current color patterns these days would tend to be a return to natural and earthy colors, muted tones, primary and secondary colors combined, blues like turquoise, aquatic, pure, browns like chocolate, yellow evoking primitive, exotic, greens that express the idea of organic, red that evokes ethnicity</li>
</ul>
</div>
<p>We were inspired by the work of talented Boston-based <a href="http://www.francinezaslow.com/"> Francine Zsalow</a> and Darra Goldstein, the editor of <a href="http://www.gastronomica.org/">Gastronomica</a>, who both confirmed my belief that the best way to stay inspire is to <strong>visit art galleries</strong> often, be curious about the forms and shapes of food. The inspiration is right there, in front and all around us. Darra&#8217;s presentation was particularly an eye-opener, breaking all preconceptions about how to showcase food. As opposed to glossy magazines where the obvious tendency is to show the beauty of food, <a href="http://www.gastronomica.org/">Gastronomica</a> is going take us to a much deeper level, when we are introduced to images that focus on forgotten areas such as decay, eroticism, form found in food. When her presentation was over, I felt like rushing to an art gallery.</p>
<p>We learned to become a better food photograph critic after food stylist <a href="http://www.cookingschools.com/interviews/delores-custer/">Delores Custer</a> and photographer <a href="http://www.visualtaste.com/studio.html">James Scherzi</a> led a discussion on what makes a great photo. They cleverly walked us through a photo session where they presented the same photos styled slightly differently (as did <a href="http://www.maslov.com/photographers/jones/">Deborah Jones</a> when she demonstrated to us the importance to keep trying with a photo until one is truly satisfied with the end result). Small adjustments, whether in the camera angle or prop and food placement can have a bigger impact than one thinks. Also, I loved the comment she made when asked to share her experience working with chefs. &#8220;<em>They like to think vertically and style their food this way</em>&#8220;, which does not always work well in pictures. It was definitely fun to compare the same shots, one styled by a professional food stylist, one styled by a chef. A totally different look on the way to emphasize the shapes of food (and in many cases, the best picture would have been styled by a food stylist and not a chef).</p>
<p><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
There were also a lot of funny moments and really great laughters during these presentations, such as when <em>Maggie Ruggiero</em>, <em>Paul Rimes</em> or <em>Shirley Corriher</em> (whose book <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCookwise-Secrets-Revealed-Shirley-Corriher%2Fdp%2F0688102298%3Fie%3DUTF8%26s%3Dbooks%26qid%3D1181408379%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Cookwise</a> is the promise to learn a lot about tricks and understanding the science of food) spoke. Art director Neil Martin&#8217;s last few words made me smile too when he concluded his presentation. He shared with us lines which, he added, he must have heard hundreds of times on a professional photo shoot. </p>
<div class="bkrecette">
<p><em>Context: </em>when assessing the quality of the pictures taken on a photo shoot, you would hear people say:</p>
<ul>
<li>It’s not awful!</li>
<li>
Could be worse!</li>
<li>
Actually, it’s not too bad!</li>
<li>It is what it is!</li>
<li>It does not get any better than that!</li>
<li>We’ll fix it in post!</li>
</ul>
</div>
<p>I particularly loved #4, 5 and 6.</p>
<p>Impressions?</p>
<p>Amazing, inspiring, fun, overwhelming, I cannot wait for the next one, and mainly to put into practice all the things that I have learned. </p>
<p>Statement?</p>
<p>Food Photography and Food Stylist are true forms of Art. This conference was the vivid proof of it. </p>
<p><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
<img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><img src="http://www.assoc-amazon.com/e/ir?t=latartinegour-20&amp;l=ur2&amp;o=1" width="1" height="1" border="0" alt="" style="border:none !important; margin:0px !important;" /><br />
And because I am often asked about my camera equipment, I thought this would be a good time to speak about this here. Although I dream of owning a <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FHasselblad-645AF-HV90x-Viewfinder-Magazine%2Fdp%2FB00009VQF6%3Fie%3DUTF8%26s%3Delectronics%26qid%3D1181414597%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">HasselBlad</a> like Stretch, I currently shoot with a <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCanon-8-2MP-Digital-Camera-Body%2Fdp%2FB000DZDTKU%3Fie%3DUTF8%26s%3Delectronics%26qid%3D1181414173%26sr%3D8-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325">Canon 30 D</a>. My lenses are a Canon <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCanon-100mm-Macro-Lens-Cameras%2Fdp%2FB00004XOM3%3Fie%3DUTF8%26s%3Delectronics%26qid%3D1181414256%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325"> EF 100mm f/2.8 Macro USM Lens</a>, a <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCanon-85mm-f1-2L-Lens-Cameras%2Fdp%2FB000EW9Y4M%3Fie%3DUTF8%26s%3Delectronics%26qid%3D1181414371%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325"> EF 85mm f1.2L II USM Lens</a> (my new birthday present) and a <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&#038;location=http%3A%2F%2Fwww.amazon.com%2FCanon-50mm-Medium-Telephoto-Cameras%2Fdp%2FB00009XVCZ%3Fie%3DUTF8%26s%3Delectronics%26qid%3D1181414447%26sr%3D1-1&#038;tag=latartinegour-20&#038;linkCode=ur2&#038;camp=1789&#038;creative=9325"> EF 50mm f1.4 USM Medium Telephoto Lens</a>. I use <strong>natural light</strong> as well as <strong>bounces</strong> and boost the light when I need to. Light is everything for the photographer. Finally, still speaking of <strong>food photography</strong>, both <a href="http://cookandeat.com/">Lara</a> and I are honored to be part of the presenting team of the <a href="http://blogher.org/node/17751">BlogHer Conference</a> held in Chicago next July, where she and I will be speaking about <strong>Food Photography</strong>. If you are around or going, I look forward to meeting you there.</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/06/tart.jpg" alt="food styling photography conference boston" /></p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Food+Styling" rel="tag">Food Styling</a>, <a href="http://technorati.com/tag/Tartine+Gourmande" rel="tag">La Tartine Gourmande</a>, <a href="http://technorati.com/tag/food+photography" rel="tag">food photography</a>, <a href="http://technorati.com/tag/Francine+Zaslow" rel="tag">Francine Zaslow</a>, <a href="http://technorati.com/tag/Internarional+Food+Styling+And+Photography+Conference" rel="tag">Internarional Food Styling And Photography Conference</a>, <a href="http://technorati.com/tag/Deborah+Jones" rel="tag">Deborah Jones</a>, <a href="http://technorati.com/tag/Beth+Galton" rel="tag">Beth Galton</a>, <a href="http://technorati.com/tag/Lisa+Golden+Schroeder" rel="tag">Lisa Golden Schroeder</a>, <a href="http://technorati.com/tag/Maggie+Ruggiero" rel="tag">Maggie Ruggiero</a>, <a href="http://technorati.com/tag/Paul+Grimes" rel="tag">Paul Grimes</a>, <a href="http://technorati.com/tag/Romulo+Yanes" rel="tag">Romulo Yanes</a>, <a href="http://technorati.com/tag/Darra+Goldstein" rel="tag">Darra Goldstein</a>, <a href="http://technorati.com/tag/Linda+Brushfield" rel="tag">Linda Brushfield</a>, <a href="http://technorati.com/tag/Caroline+Westmore" rel="tag">Caroline Westmore</a></p>



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		<title>Food Styling and Photography Conference in Boston, and more &#8212; Conférence de stylisme et photographie culinaire à Boston, entre-autres choses</title>
		<link>http://www.latartinegourmande.com/2007/05/30/food-styling-and-photography-conference-in-boston-and-more-conference-de-stylisme-et-photographie-culinaire-a-boston-entre-autres-choses/</link>
		<comments>http://www.latartinegourmande.com/2007/05/30/food-styling-and-photography-conference-in-boston-and-more-conference-de-stylisme-et-photographie-culinaire-a-boston-entre-autres-choses/#comments</comments>
		<pubDate>Wed, 30 May 2007 18:04:44 +0000</pubDate>
		<dc:creator>Béa</dc:creator>
				<category><![CDATA[Conference]]></category>
		<category><![CDATA[Food Styling]]></category>

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		<description><![CDATA[Styling Food How lucky am I? Not only there is an International Conference on Food Styling and Photography held this weekend in Boston, from Friday June 1st to Monday June 4th, but I will be attending this fabulous four-day event &#8212; oh, I just cannot wait! Then, I will also be able to catch up [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/05/duo-tartelettes.jpg" alt="tartlet cheese goat food styling photography" />
<div class="photolabel"><em>Styling Food</em></div>
<p>How lucky am I? </p>
<p>Not only there is an <a href="http://www.bu.edu/foodandwine/">International Conference on Food Styling and Photography</a> held this weekend in Boston, <em>from Friday June 1st to Monday June 4th</em>, but I will be attending this fabulous four-day event &#8212; oh, I just cannot wait! Then, I will also be able to catch up with talented <a href="http://cookandeat.com/">Lara</a> for a few great days of fun!  She and I are planning to be at <a href="http://upstairsonthesquare.com/">Upstairs on the Square</a> in <strong>Havard Square</strong> for drinks (and food?) on <strong>Sunday night, June 3d at 7 pm</strong>. We have a table reserved! If you are interested in joining, let me know (leave a comment). We look forward to meeting you!</p>
<p>You can check out the <a href="http://www.bu.edu/foodandwine/seminars/photography/index.html">conference agenda</a> if you like. I will do my best to take plenty of notes. Maybe I will see some of you there?</p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/05/food-styling.jpg" alt="" /></p>
<p><img src="http://www.latartinegourmande.com/wp-content/uploads/2007/05/food-styling3.jpg" alt="" /></p>
<p>On a similar topic, I am also happy to, once more, have recently worked with the photographer <a href="http://stretchstudio.com/">Stretch Tuemmler</a> and his fantastic team on a <strong>photo shoot</strong> where I was hired as the <strong>food stylist</strong>! Yeah! If you want to see what we did, check Stretch&#8217;s portfolio and look for the cheese platter pictures, in the <strong>New</strong> section. It is quite interesting and different to work with a whole team, including an art director from the advertisement agency guiding us &#8212; the photographer and stylist &#8212; to meet the client&#8217;s requirements! Quite different from working on one&#8217;s personal portfolio. Finally, I also finished a few <strong>photo shoots</strong> and <strong>recipe design</strong> for new clients. Can I say it? I am really enjoying this! Bring it on and may it continue!</p>
<p>Technorati Tags: <a href="http://technorati.com/tag/Food+Styling" rel="tag">Food Styling</a>, <a href="http://technorati.com/tag/Tartine+Gourmande" rel="tag">La Tartine Gourmande</a>, <a href="http://technorati.com/tag/Food+Photography" rel="tag">Food Photography</a></p>



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